


With the app installs objective, you can do the following: For instance, if you want to promote your app, you should choose the app installs objective, an objective that gets more people to engage with or install your app.

Choose app installs and Facebook will send people to the app store where they can download your app.Įach objective results in different ad functions and features. Choose local awareness and Facebook will attach a map to your ad, directing customers to your brick-and-mortar store. Choose reach and Facebook will serve your ads to the maximum amount of people in your audience. That’s a foundational piece of information that any Facebook ads agency will tell you. There are so many benefits of Facebook ads, and numerous Facebook advertising objectives exist to optimize your ads for the best results.
